Tim Godrey Joins The APP Team as Non-Executive Director
As the APP World Tour, recognised as the Official World Championship Tour for the rapidly expanding water sport of Stand Up Paddling, gears up for its upcoming 2024 season, Tim Godfrey joins as a Non-Executive Director to help with the strategic and commercial growth of the series. This move comes as the tour, exclusively sanctioned by the International Surfing Association (ISA), prepares to elevate its status and impact within global sport.
Founded in the Hawaiian Islands and now headquartered in Ericeira, greater Lisbon, Portugal, the APP World Tour hosts events across the Americas, Europe, Asia, the Middle East and Africa, and has been crowning the Sports World Champions since 2010 for Stand Up Paddle Racing and Surfing disciplines. ?
The APP World Tour has successfully brought the vibrant surf and beach lifestyle to iconic cities, including London, Paris, Osaka, Busan, New York and San Francisco, uniting sporting excellence with participation at every level to celebrate sport, health and wellness and the protection of our precious environment.
With a media reach of over 170 countries worldwide, the APP World Tour has been featured on esteemed global networks including NBC, CBS, Eurosport, Fox Australia and many more. The tour continues to captivate audiences globally, showcasing the thrilling world of water sports and promoting a shared commitment to an active, healthy lifestyle and environmental conservation.
Bringing extensive sector experience from dynamic and innovative brands, Tim Godfrey has played pivotal roles at challenger and disruptor companies, including Endemol, Perform Group, Formula E, ITN, SailGP, and the Professional Triathletes Organisation (PTO). Most recently, he has taken on strategic advisory roles with the founders of the Hexagon Cup and Engage Digital Partners (EDP). His diverse background positions him well to contribute valuable insights to the APP World Tour as it charts its course for strategic growth in the coming season.
Tim’s role will be to work alongside CEO Tristan Boxford and the management team as the tour develops into a leading global sports property which will host major professional and participation events across North America, Asia, Europe, Middle East and the Far East engaging what is an immense global and engaged audience, with dynamic elite level action and inspiring storytelling to drive commercial growth.
Tristan Boxford, APP – CEO: “Tim has played a pivotal role during the growth stages of similar sports businesses, helping them to establish commercial, media, broadcast, and marketing frameworks that have enabled significant global engagement and growth. Here at the APP, we believe the magic of the sport of Stand Up Paddling is not only its inclusivity and accessibility, but its lifestyle and health and wellness appeal, with a dynamic high performance sector that connects through to participation at every level. As a longtime supporter of the APP and with this ‘magic’ at his disposal, we are excited to have Tim formally join the Team to support the APP in realising its exciting vision.”
Tim Godfrey, APP – Non-Executive Director: “I’m delighted to partner with Tristan and the talented team at APP to grow one of the most inclusive and accessible sports globally. Together, we will elevate the awareness of the stand-up paddle professional athletes to new heights, staging events in iconic cities and locations worldwide, endeavouring to champion important causes such as gender equality, clean oceans, health and wellness and an active lifestyle that welcomes participants from all walks of life.”
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