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paddleEXPO industry mag

FASHION

FUNCTION

The public is getting more and more demanding in terms of

gear for both fashion and function.

Consumers want technical gear with high-level performance, but they also want it to look
good. There are new ways to print on materials, new cuts, and new colors. Some brands

even offers custom-made gear. Do you agree this is a trend? Do you see this happening
in all segments of paddlesports (sea kayaking, SUP, whitewater, kayak ishing)? Where
do you see this going?

It is important to have both

(custom-made and standard

products). In our area we
have begun to see some

custom items and we think in

the future it will grow.

Donato Conserva - Italian Hand-

Crafted Plywood Kayaks, ITALY

O
XP
leE
Custom gear is cool of add
r/P
course! It’s not a big market ntne
Li
at the moment and we don’t eter
think it will grow to be huge, : P
o ©
its just nice to have the hot
P
option if you want it.

Ewart Aylward - AS PO
EX
Watersports - Shop, UK.
dle
It can be a dangerous trend Pad
as it is easy for a sport to er/
intn
lose it’s way as it scrambles r L
Pete
to always have the next big ©:
thing, which devalues what oto
Ph
the customer has just bought.

That was the situation with
windsuring where equipment

was going out of date and

discounted in 6-month cycles.

Bill Attlee - Escape Surfboards,

UK

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