Page 23 - BG2014-complet-28

In the summer of 2011
,
Peak UK launched a revolutionary line of

equipment for the paddlesports market.
Conceived with competition paddlers
in mind and individually designed to

order, top quality custom printed, highly
Custom-made is the future, just because it’s possible. technical items of equipment were
New technology makes this possible. I think customers suddenly made possible. The use of

will be willing to pay a little extra for customizing, but sublimation printing techniques and the
development of fabrics has resulted
not too much. There will also still be a high demand for in limitless design and print potential.
“standard” products, but also the “standard” needs to
Now truly anything is possible, from
have a good it and look good. This goes for gear, but reproducing a full digital photo image,

also for kayaks and canoes.
to the Cookie Monster and anywhere in
between.
Erik Rovekamp – Distributor, Rokx AT, NETHERLANDS
Manufacturing custom printed
equipment is only made possible when

certain factors are in place: namely stable
and high quality in-house production with
streamlined manufacturing processes.

Garments must be simple and quick
to assemble. These factors have to be
closely managed in order to produce

custom equipment that is both appealing
and cost efective. Such production is
not available from all manufacturers as

most mass produce garments in Asia.

For the 2014 collection, Peak UK are
now not only producing custom printed

PFDs and topdecks for competition
paddling, but also a selection of jackets
and one piece suits. The allure of a one-

of unique item of equipment will now
attract recreational paddlers as well as O
competitors.
XP
leE
Full color custom printed garments are add
r/P
a specialist niche market. They are great ntne
for teams, clubs and some individuals but Li
will not appeal to everyone as the price is eter
: P
higher and order times longer. They are o ©
also diicult to supply through the retail hot
chain as many options and design proofs P

need conirming before an order can be
produced. So in our opinion, this is not

a trend.... it’s a unique niche ofered by
one or two specialist manufactures that’ll
appeal to paddlers from team and club

members, to professional instructors and
sponsored athletes.

Paul Ramsdale - Peak UK.

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